翻訳と辞書
Words near each other
・ Competitive Regret
・ Competitive service
・ Competitive swimwear
・ Competitive Tax Plan
・ Competitive trail riding
・ Competitive Wine Tasting
・ Competitiveness
・ Competitiveness and Innovation Framework Programme
・ Competitiveness Council
・ Competitiveness Council (COMPET)
・ Competitiveness Index
・ Competitiveness Policy Council
・ Competitor analysis
・ Competitor backlinking
・ Competitor Group, Inc.
Competitor indexing
・ Competitors (novel)
・ Competitors for the Crown of Scotland
・ Competizione dell' Opera
・ CompEx
・ Compeyre
・ Compeyson
・ CompHEP
・ Compiano
・ Compiere
・ Compignano
・ Compigny
・ Compilation
・ Compilation (Caustic Window album)
・ Compilation (The Clean album)


Dictionary Lists
翻訳と辞書 辞書検索 [ 開発暫定版 ]
スポンサード リンク

Competitor indexing : ウィキペディア英語版
Competitor indexing

Competitor indexing is a price setting technique used by marketers. Generally, it involves using the price of competitors' products in determining the price of your own products.
Variations of this strategy include:
* matching competitors price
* setting price at an amount above competitors' price (say $5 more)
* setting price at an amount below competitors' price (say $4 less)
* setting price at a percentage above competitors' price (say 3% more)
* setting price at a percentage below competitors' price (say 10% less)
* setting price within a range of the competitors' price (say no more than 5% more and no less than 8% less than competitors price)
This strategy is typically used by fringe firms, in an industry with one or two dominant companies (in fact, it is sometimes referred to as the "follow the leader strategy").
Its main advantage is ease of use. Extensive marketing research and statistical analysis are not required. The main disadvantage is that it is purely reactive. Price cannot be used as a variable when constructing a marketing mix: it becomes a constant over which the firm has no control.
== See also ==

* Pricing
* Competitor analysis
* Marketing
* Marketing mix

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Competitor indexing」の詳細全文を読む



スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース

Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.